Three St. Edward’s University MBA Digital Media Management program students founded bandLENS, the live entertainment network for musicians and fans. The company has made a plan to rebrand as creationalien—part of a strategy to expand its digital marketing scope and services. In May 2012, creationalien…

St. Edward's MBA in Digital Media Management students were invited to compete in the Jackson National Life Insurance Social Media challenge. The team has made it to the finals and is competing in Denver against teams from Vanderbilt and the University of Michigan for the…

The idea of a digital degree might sound intriguing. But is it practical? Here are some alumni who’ve gone on to take interesting positions in various industries that benefit from having someone who understands the cutting edge of digital media on staff. Russell Baltera ’04, MBA…

The MBA in Digital Media Management (DMBA) was recently awarded the 2011 "Innovative Program" award from the International Digital Media Arts Association at its annual conference in Savannah, Ga.

Before graduating in May with an MBA in Digital Media Management, Kyle Ballarta MBA ’11 helped his company, LifeProof, take home the title for “Best Presentation” at the Launch Conference in San Francisco in February 2011.

When Chris Smith, MBA ’08, finished his bachelor’s degree in music — focusing on composition and audio engineering — he founded Lois Earl Entertainment, a post-audio production company in Austin. His idea was simple: provide professional composition and all post-audio services at Texas-style prices for…

As a working musician in Austin, Joel De La Garza, MBA ’07, was playing with and managing the band Chloe’s Honey, but he couldn’t find anyone to help him promote the group on the Internet. So instead of waiting around, he learned how to build…

After receiving her bachelor’s degree in Radio, Television and Film, Michelle Atkins, MBA ’07, landed a job in production at Austin’s Fox-7 television station. While gaining experience over the next three years, she felt some of her ideas weren’t getting the attention from management she…